Boost Sales with Retail-Ready Gourmet Killer Brownies®
Our retail-ready program targets incremental sales with minimal labor.
The retail landscape is a competitive space where distinguishing your store and products from the rest is the key to success. Retailers constantly seek products that set them apart and contribute to increased sales without raising their labor costs. The solution? Killer Brownie's® retail-ready program — a #1-selling, gourmet, thaw-and-sell dessert designed to make your store a go-to destination for gourmet indulgence, all with minimal labor.
Why Retail Ready Is the Way to Go
Our retail-ready program is perfect for wholesalers looking for gourmet, thaw-and-sell desserts.
"Our wholesale customers love the pricing, the price point," Chimene Mayne-Ross, President of Killer Brownie®, explained. "They love the premium offerings, and they love that there's no work."
Killer Brownies® are perfectly baked and frozen and come in various pack sizes and stackable packaging, making them easy to merchandise. With a shelf life of 5-10 days ambient and up to a year frozen, you save on labor and shrink while offering your customers a ready-to-eat dessert.
The Premium Experience
With Killer Brownies®, we've created a premium experience from start to finish. Presentation is key in the retail world, and we've dedicated ourselves to perfecting not just our brownies but every detail of our packaging. From how it feels in your hand to the thickness of the label, we've thought about it all.
"It's really important to us that we have great standards, great partners, and then also [that we create a] great experience from the consumer side," Chimene said.
When your customers pick up our products, they're not just holding brownies but experiencing gourmet indulgence they won't find anywhere else. We partner with companies that uphold stringent recycling standards, ensuring our packaging aligns with environmentally responsible practices. This means that you're not just offering a premium product; you're providing an eco-conscious one, too.
A Delectable Dessert That Fits Your Customers’ Needs
With 72% of consumers buying more ready-to-eat products, Killer Brownie® offers an extensive selection of thaw-and-sell products to meet your customers’ preferences and needs.
Our retail-ready program includes brownies in a range of different cut sizes. We offer bites, bars and full-sized brownies in many of our bestselling flavors. These products deliver a bakery-fresh taste in sizes that work with your customers’ lifestyles. Bites and bars are great for sharing and offering smaller portions for snacking, and our full-size brownies are the perfect indulgent, on-the-go dessert.
No one knows your customers like you do, so we'll collaborate to discover the program and products that are most beneficial for you and your customers.
We're In This Together
Retailers who switched from Foodservice packs to retail-ready witnessed remarkable sales boosts, with some even experiencing a nearly 100% increase within a year. We are a service-first company, and our goal is to help you succeed with Killer Brownies®. Our partners' success stories speak volumes about the transformative power of Killer Brownie® products to your bottom line.
We have resources available to help your retail-ready program succeed. From signage and custom displays to social media campaigns, we strive to help you in any way we can. One way we accomplish this is by telling consumers they can find our brownies in your stores; when you carry our branded products, they can quickly identify and purchase them.
"It can make a really great impact for wholesale customers to bring in our national brand," Chimene said. "We're getting a really huge following on social media, and we find that a lot of consumers are looking for us now."
With over 103K followers on Instagram, as of November 2023, we are constantly asked where customers can find our products, and we are more than happy to direct them to your stores. Bringing in our branded retail-ready products means offering your customers a brand they recognize that delivers a premium dessert experience while increasing your incremental sales.
We Are The Brownie Specialists!
We are reinventing the brownie category, and our president, Chimene Ross, is the driving force behind that sentiment.
"We are building a brand that owns the gourmet brownie space," Chimene said.
While other brands dabble in various confections, Killer Brownie® focuses exclusively on creating gourmet brownies. With iconic layers, signature caramel centers, and premium ingredients, our primary goal is to craft decadent brownies that are unlike anything else on the market. We deliver a gourmet dessert experience that diversifies your offerings and increases sales without adding to your labor expenses.
Let's Get Retail Ready!
In the beginning, we packaged products for retail-ready by hand. One of the first retail-ready programs packaged this way was the assorted trays, ordered by our partner, Dorothy Lane Market. At the time, we were in a 1,000-square-foot room, and it took 20 people to package the orders.
“It was a family affair,” Chimene remembered fondly. “We grabbed all of our kids and their friends, and we all placed tiny brownie bites on trays!”
In 2016, we had our first extensive retail program, and on the first day, we packaged nearly 700 cases. It took 40 people to make it happen. We meticulously packed every brownie and applied each label by hand; it was a labor of love and dedication. When we moved to a larger building in 2020, our packaging process became more automated, allowing us to package more brownies quickly and efficiently.
Today, we package brownies with a mix of manual and automated processes. In 2022, we added our first robot to the packaging line to help stack pallets, and we plan to add a second in early 2024. We ship thousands of pallets to retailers across N. America and our advancements in our packaging processes have allowed us to improve how we serve our customers while adding value and ease to our employees and their roles within the company.
Our retail-ready program is created with passion, innovation, and a whole lot of deliciousness. We're thrilled to offer this incredible opportunity to retailers, c-stores, and Foodservice establishments. So, elevate your offerings with the #1-selling gourmet brownie in the nation and increase your incremental sales one brownie at a time.